The Coldwell Banker
Residential Brokerage Advantage

Coldwell Banker Residential Brokerage takes pride in offering independent sales associates advantages that other companies don’t. From award-winning education to the newest innovative technologies, Coldwell Banker® invests in the resources that can help make you a top associate.

The Coldwell Banker® Promise

As a newly licensed independent sales associate, your first priority will be positioning yourself with the right brokerage to build your business – a company so prestigious that it can literally open doors for you!
Coldwell Banker Residential Brokerage is that company.

Associating with Coldwell Banker gives you access to the greatest advantage in real estate: A globally recognized and trusted brand name that consumers want to work with. Consider the Coldwell Banker brand as your passport to success. When you market yourself and promote your listings under the Coldwell Banker logo, you are given instant credibility in the marketplace and with consumers. Leveraging this advantage will be the foundation for a successful real estate career.

Coldwell Banker Residential Brokerage gives you more.

Education

Coldwell Banker has MORE educational resources to help you build your business than any other real estate company. Coldwell Banker offers newly affiliated and experienced independent associates a full complement of award-winning courses on sales skills, marketing and cutting-edge real estate technologies.

Support

Coldwell Banker Residential Brokerage offers local and regional marketing support, full-time branch managers and staff, a legal team and access to the world’s largest relocation network.

Technology

At Coldwell Banker Residential Brokerage, we offer the latest technology resources to affiliated sales associates to help them serve clients better with the newest applications, customized websites and a dedicated IT staff that understands the specific resource requirements of real estate professionals.

Collaboration

Connect with the industry’s top producers and gain access to a global network of more than 88,000 independent sales associates in 3,000 offices in 49 countries and territories.

Leads

Coldwell Banker has established partnerships with the most dominant real estate Web portals, exposing you and your listings to more potential buyers and sellers. Our state-of-the-art lead technology is a powerful, innovative rapid-response system that forwards leads directly to you in seconds.

Brand

9 out of 10 consumers know the Coldwell Banker name*. The Coldwell Banker name is recognized worldwide because we are leaders in virtually every aspect of the business. We build on our success with a firm commitment to innovation and service.

*June 2016 Brooks Rose Brand Tracking Study

Education

  • APP (Accelerated Production Program)

Coldwell Banker offers APP, one of the industry’s most comprehensive and effective real estate agent skill-development courses. Available throughout metro Atlanta, APP provides affiliated sales associates with an opportunity to quickly learn and practice activities to build their business.

  • Guidance

Coldwell Banker Residential Brokerage branch managers collectively represent hundreds of years of full-time, high-level residential real estate experience. In each office, the branch manager offers new independent sales associates ongoing support and education to ensure effective transaction management and positive client relations.

  • Dedicated Education Group

Coldwell Banker education offers a variety of classes and workshops related to the company’s resources, sales techniques and other real estate-related topics.

  • Ongoing Education

Live and on-demand educational opportunities, focused on cutting-edge sales strategies, provide skill-development opportunities for independent sales professionals. These sessions are informative presentations and hands-on workshops focused on brand-building, customer relationship software, and lead generation and management systems.

Technology

  • Web Exposure

Due to our large investment in digital marketing, you and your listings will benefit from extensive online exposure.

  • MAXimum is a program for all Coldwell Banker NRT affiliated agents. It features the agent and their listings on four of the most-visited real estate websites: Zillow®, Trulia®, realtor.com® and Homes.com®
  • Listings are also displayed on as many as 900 websites, including all powered-by-Zillow sites and the ever-expanding ListHub and HomeFinder.com networks. On top of that, all luxury listings are distributed to 60+ additional sites targeting high-net-worth individuals.
  • Between coldwellbanker.com and ColdwellBankerHomes.com, millions of monthly visitors have access to your listings and personal profile information.
  • Agent Tools

Coldwell Banker Residential Brokerage builds its business on a commitment to innovation, offering the latest technology available.

  • InTouch powered by Market Leader, a company-paid customer relationship management (CRM) and lead management system, plus your own personal, lead-generating website and integrated eMarketing center
  • InSight analytic reporting, personalized from you to keep your sellers informed about the online traffic their home receives on major real estate websites
  • Company-paid rapid response technology, delivering online buyer inquiries directly to your cell phone and email for immediate response
  • The proprietary CBx iPad® app provides in-depth data and trend analysis to enhance your marketing and pricing strategies
  • An interactive digital marketing presentation, optimized for all devices
  • Company-paid Cole Realty Resource program, allowing you to search for unlimited prospects, including names, addresses, phone numbers and how long owners have lived there (results edited against the Federal Do Not Call Registry)

Video

Coldwell Banker is the most visited real estate brand online*, with two powerful websites to showcase your personal profile and your listings.

ColdwellBankerHomes.com displays more than 1 million properties nationwide in a dynamic format that’s optimized for all devices. Buyers can view virtual tours, photos, property videos, community profiles, city and school reports, interactive maps and tips for buying and selling a home.

coldwellbanker.com is Coldwell Banker’s internationally recognized website, featuring all Coldwell Banker and IDX listings, displayed in a responsive design format viewable on desktop and laptop computers, tablets and smartphones.

*comScore, Jan. 1-Dec 31. 2016.

Advertising

Online

Internet advertising allows properties, sales associates and the company to be marketed to visitors of online news, community and real estate websites, targeting those consumers with a known interest in real estate.

Print

Coldwell Banker Residential Brokerage’s print advertising campaign features both image and property advertising in regional and local publications and magazines.

Global-Luxury-logo

Luxury Marketing

The Coldwell Banker Global LuxurySM program combines brand power, global connections, a luxury leader and marketing masters to give independent sales associates an effective way to showcase their exceptional listings to an affluent audience worldwide.
Check the Coldwell Banker Global Luxury blog

Find An Office

Some of the best resources are the experienced local branch managers.
Get in touch with an office near you and learn how to get started.

Find An Office
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